Main | Wednesday, March 05, 2008

Airborne Crashes

The class action suit against cold remedy fraudsters Airborne has been settled for $23m, after its makers admitted that the "science" behind their "preventive" was a study conducted by non-professionals.

Customers of the fizzy snake oil can turn in their receipts and be reimbursed for the cost of up to six boxes. As part of the settlement, Airborne must take out full page ads in national publications advising on how to get refunds. The makers have also been forced to create a website about the case. However, they claim no wrong-doing in their settlement agreement.

Since sales of Airborne have exceeded $100M, the makers are still going to walk away extremely wealthy. And where's the lawsuit against Emergen-C? I suppose like many things, if you believe it works, it probably does.

Labels: ,

comments powered by Disqus

<<Home