Advocate To Partner With NBC News
The parent company of The Advocate announced today that they have inked a partnership deal with NBC News. Via press release:
Here Media and The Advocate, the world’s leading gay news source, announced today their new affiliate deal with NBC News Channel, an NBC News unit that provides content services to NBC television affiliates and other selected news outlets around the world. It’s the first partnership of its kind between NBC News Channel and an LGBT news outlet. The award-winning Advocate.com will now utilize NBC News Channel’s worldwide resources to create daily news segments that will air online and on air. The new collaboration continues The Advocate’s strategic overall expansion. The brand now produces its iconic print publication, breaking news and video content on Advocate.com, and The Advocate On-Air, a television and online newsmagazine.RELATED: Last August MTV's gay network Logo ended its relationship with CBS News.
“Media continues to evolve, and The Advocate continues to grow and deliver news and entertainment across all platforms,” said Paul Colichman, CEO of Here Media. “The Advocate’s partnership with NBC News Channel allows our brand a unique opportunity to focus an LGBT lens on issues important to gay and lesbian Americans and their families. Our editors and expert journalists look forward to breaking new ground in a diverse media landscape.” Advocate.com will host daily video news reports using footage from NBC News and its local television affiliates. Additionally, NBC News can access America’s most trusted gay news source by using Advocate talent and content when reporting on important gay issues to its predominantly mainstream audiences.