The Week's Bloomberg Businessweek
A story about, ahem, underperforming hedge funds isn't provocative or controversial, but the content could be overshadowed by the cover, writes The Atlantic Wire's Alexander Nazaryan. "At what point do risque covers actually undermine the reporting they are supposedly advertising?" Nazaryan asks. "And is the purported audience of Businessweek going to be attracted by such tactics? It's a fine line that Businessweek is walking." The magazine, however, isn't backing away from its decision. It even published a story on the evolution of its cover featuring a variety of disillusioned, drooping hedge fund managers.