Critics are slamming the new "shackle sneakers" from Adidas as glamorizing slavery.
The clothing giant is under fire for its August scheduled release of the JS Roundhouse Mids, which many have compared to the devices worn by black slaves in 19th Century America. The seemingly innocent promotional material, uploaded to Facebook earlier this month, asks: 'Got a sneaker game so hot you lock your kicks to your ankles?' But the shoes have sparked angry debate online, with many saying there is a more cynical tone to the advertisement. More than 2,000 people have labelled the design 'offensive' and 'ignorant' and say the firm has 'sunk to new lows' in its 'slavewear' product. Dr Boyce Watkins, writing for Your Black World, said: 'Shackles. The stuff that our ancestors wore for 400 years while experiencing the most horrific atrocities imaginable."Adidas released a statement:
"The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery. Jeremy Scott is renowned as a designer whose style is quirky and lighthearted ... Any suggestion that this is linked to slavery is untruthful."